URBAN NURSERY by MM STUDIO
For the company’s press day,FRAU footwearis taking centre stage in an original, evocative and contemporary set-up in the heart of the city of Milan.
The chosen theme, “Urban Nursery”, transforms the space into a bridge between nature and the city, where design and creative vision meet.
Design concept: “Flatwig Studio”
The collections were displayed inside a strategically positioned urban greenhouse, evoking the idea of growth, experimentation and renewal.
The footwear stands out as objects of design crafted for a modern and conscious lifestyle that is constantly evolving.
PRESS DAY EDIT
A press day that goes beyond a mere product display to become an immersive
experience capable of conveying the brand's identity through a highly contemporary aesthetic.
